Case Study

Home Improvement Retailer

New Mover Data - Case Study - Home Improvement Retailer


A well-known home improvement retailer, with both store and online presence, was looking to drive traffic to their retail stores and their e-commerce site. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition. Additional challenges included the inability to target new movers by dwelling type, home value, age, and income.


Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, was able to identify consumers who just moved into a single-family dwelling type unit, home value $350K+, age 45+ with an income of $100K+ for enhanced targeting.

Mail Frequency: Weekly
Offer: 10% off coupons
Offer valid: 30 days
Mail piece: Oversized Postcard


Response Rate: 2.2%

Average Order Value: $379.00

ROAS: 17.8

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