Case Study

Home Security Systems


A home security systems provider was looking to drive new customer acquisition targeting single-family dwelling units. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition. Additional challenges included the inability to target new movers by age and income, carried over from prior addresses.


Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, with prior address available, was able to identify consumers who have just moved, age 45+, SFDU with a high income and home value for enhanced targeting.

Mail Frequency: Weekly
Offer: Free Installation and Activation Fee waived
Offer valid: 6 weeks
Mail piece: Oversized Postcard


Response Rate: 2.15%

ROAS: 14.9

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