Case Study

Residential Cleaning Service

New Mover Data - Case Study - Residential Cleaning Service


A well-known residential carpet and floor cleaning company was looking to drive new customer acquisition targeting recent new movers. Using prior targeting methods, they were unable to achieve their desired response rate of .50%.  Additional challenges included the inability to target new movers by age and income.


Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, was able to identify consumers who just moved into a single family dwelling type unit, home value $250K+, age 30+ with an income of $75K+ for enhanced targeting.

Offer: Free Consultation and 15% Off Initial Service
Offer valid: 8 weeks
Mail piece: Oversized Postcard


Response Rate: 1.24%

Average Dollar Per Transaction: $294.00

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