Pre, pending, and new movers – all in spending mode
The CC360® New Mover Database
Building Loyalty
A consumer’s journey through the moving process can be stressful and challenging, making their experience with your brand all the more important. Movers have an immediate need for various products and services such as insurance, moving services, cable or satellite TV, ISPs, mortgage services, banking and credit offers, appliances, furniture, home decor, home electronics, and more.
CC360® Mover Data provides an opportunity to engage with both existing customers and new prospects in a way that is helpful and builds loyalty. Be the first to help them before, during, and immediately after this important transition.
Check out our ebook, “Unlocking the Potential of Mover Data in Modern Marketing and Analytics” to learn more about marketing throughout the movers journey
New Movers
Our proprietary CC360® New Mover Database is built in-house from dozens of sources and updates weekly. Over 70% of the file includes prior address, which allows for a full consumer view of the mover at both the old and new address. Source types include publisher and customer change of address, deed transactions, and utility connections.
Pre and Pending movers
Our CC360® Pre-Mover and Pending Mover data sets are active homeowners who have recently placed their homes on the market or are currently under contract. This file is sourced from a combination of response-generated surveys, real estate listings, and other public records.
Sample Fields Include:
List price, list date, # of beds, # of baths, square footage, and more.
Hygiene:
All records are run through extensive hygiene and DPV verification for maximum deliverability.
Use cases include:
Customer acquisition, data enrichment, customer profiling, insights and analytics, and home market trends analysis.
Available for:
Direct mail, display, mobile, CTV and OTT, social, and multi-channel marketing.
Sample Fields Include:
List price, list date, # of beds, # of baths, square footage, and more.
Hygiene:
All records are run through extensive hygiene and DPV verification for maximum deliverability.
Use cases include:
Customer acquisition, data enrichment, customer profiling, insights and analytics, and home market trends analysis.
Available for:
Direct mail, display, mobile, CTV and OTT, social, and multi-channel marketing.
The Details On The Data
Looking for counts, segments, and additional details?
The Proof Is In The Results
New Mover Case Studies
Enhancing Programmatic Media Performance with Intent-Based Digital Audiences
The agency was struggling to improve the effectiveness and impact of its programmatic media campaigns for a few clients, missing the mark on audience needs and facing low engagement and minimal conversions. Current audience targeting efforts lacked the precision necessary to reach users with a high likelihood of converting.
Expanding Dealership Sales with High-Quality Automotive Targeting Data
The OEM was struggling to drive traffic and leads to its network of automotive retail dealerships. Traditional marketing efforts were missing the target audience, resulting in low foot traffic and limited sales conversion opportunities.
Improving CRM Analytics with Data Enrichment
The retailer’s CRM database lacked key customer insights, making it challenging to segment audiences effectively and successfully personalizing marketing efforts. As a result, their email campaigns did not achieve valuable focus on audience needs and customer engagement initiatives were underperforming.
Boosting Campaign Performance with Digital Audiences
The retail brand was experiencing challenges in audience development, specifically reaching relevant customers online, leading to low engagement and poor conversion rates across its digital campaigns. In order to drive sales and increase return on ad spend (ROAS) they needed a more precise targeting strategy to better address audience needs.
Enhancing Direct Mail Campaign Performance with Audience Targeting
The retailer was experiencing declining results from its direct mail campaigns, with low response rates and minimal in-store traffic. They needed to refine targeting efforts to increase relevance and engagement with their mail offers.
New Mover Targeting
A large, regional cable service provider was seeking to improve new connect rates in their top service markets. Using prior new mover targeting methods, they were unable to achieve a lift in overall response and connect rates.