Pre, pending, and new movers – all in spending mode
The CC360® New Mover Database
Building Loyalty
A consumer’s journey through the moving process can be stressful and challenging, making their experience with your brand all the more important. Movers have an immediate need for various products and services such as insurance, moving services, cable or satellite TV, ISPs, mortgage services, banking and credit offers, appliances, furniture, home decor, home electronics, and more.
CC360® Mover Data provides an opportunity to engage with both existing customers and new prospects in a way that is helpful and builds loyalty. Be the first to help them before, during, and immediately after this important transition.
Check out our ebook, “Unlocking the Potential of Mover Data in Modern Marketing and Analytics” to learn more about marketing throughout the movers journey
New Movers
Our proprietary CC360® New Mover Database is built in-house from dozens of sources and updates weekly. Over 70% of the file includes prior address, which allows for a full consumer view of the mover at both the old and new address. Source types include publisher and customer change of address, deed transactions, and utility connections.
Pre and Pending movers
Our CC360® Pre-Mover and Pending Mover data sets are active homeowners who have recently placed their homes on the market or are currently under contract. This file is sourced from a combination of response-generated surveys, real estate listings, and other public records.
Sample Fields Include:
List price, list date, # of beds, # of baths, square footage, and more.
Hygiene:
All records are run through extensive hygiene and DPV verification for maximum deliverability.
Use cases include:
Customer acquisition, data enrichment, customer profiling, insights and analytics, and home market trends analysis.
Available for:
Direct mail, display, mobile, CTV and OTT, social, and multi-channel marketing.
Sample Fields Include:
List price, list date, # of beds, # of baths, square footage, and more.
Hygiene:
All records are run through extensive hygiene and DPV verification for maximum deliverability.
Use cases include:
Customer acquisition, data enrichment, customer profiling, insights and analytics, and home market trends analysis.
Available for:
Direct mail, display, mobile, CTV and OTT, social, and multi-channel marketing.
The Details On The Data
Looking for counts, segments, and additional details?
The Proof Is In The Results
New Mover Case Studies
Cable Service Provider
A large, regional cable service provider was seeking to improve new connect rates in their top service markets. Using prior new mover targeting methods, they were unable to achieve a lift in overall response and connect rates.
Residential Cleaning Service
A well-known residential carpet and floor cleaning company was looking to drive new customer acquisition targeting recent new movers. Using prior targeting methods, they were unable to achieve their desired response rate of .50%.
Home Security Systems
A home security systems provider was facing hurdles in their quest to gain new customers. Their focus was single-family dwelling units, but they were unable to reach new movers before their competitors.
Home Improvement Retailer
A home improvement retailer had a strong online and physical presence but was not effectively targeting new movers. A lack of segmentation based on dwelling type, home value, age, and income was also a hindrance.
Home Goods Cataloger
A home goods cataloger with online presence was looking to drive traffic to their e-commerce site. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition.