Data Services for superior data health

Hygiene, Enrichment, Profiling, & Licensing

The Key To Data Health

Data Hygiene

Duplicate information and inaccurate data can result in wasted marketing dollars and missed opportunities. Maximize the value of your customer and prospect data assets, and offer a better customer experience with data hygiene services.

BENEFITS:

Informed decision-making

Increased efficiency and productivity

Improved analytics

Accurate targeting and messaging

SMS Data Hygiene Services Include:

CASS™, DPV®, LACSLink, NCOALink, and proprietary change of address (PCOA).

Business colleagues having a conversation.

Knowledge Is Power

Data Enrichment

By enriching your data with CC360® demographic and behavioral attributes, you can more effectively connect and engage with your customers and prospects.

BENEFITS:

Understand more about consumer behavior and preferences

Gain insight into your modeling and analytics approach

Refine your CRM and overall marketing strategy

Enhance audience segmentation and personalized messaging

The Next Best Thing To Cloning

Data Profiling

Find out what your customers have in common using our CC360® Consumer Masterfile. Discover demographics like age, income, and net worth, as well as lifestyle and product interests, length of residence, and more.

BENEFITS:

Identify your best customers and areas of marketing growth potential

Create a foundation for effective modeling and segmentation strategies

Optimize customer acquisition and enhance response rates

Create effective campaigns that target relevant audiences

The Right Partner Is Everything

CC360® Data Licensing

The importance of data and its role in analytics, prospecting, and enhanced targeting has grown tremendously in recent years. Whether you’re looking to learn, discover, analyze, or prospect, CC360® data licensing allows you to leverage data more seamlessly and implement the data-driven strategies that fit your organization’s needs.

BENEFITS:

Compliant, accurate, and high-quality

Updated and refreshed monthly (weekly on movers)

Extensive hygiene on a monthly basis

Secure data maintenance and delivery

Competitive pricing structure

Partial and full data licensing options

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