Digital Audience Segments

Discovering the right audiences to make meaningful connections

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MAIDS
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Hashed Emails
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IP Addresses
Drinks with friends - Dining out

Built from our CC360 data set

At SMS, we recognize that today’s digital landscape demands a sophisticated and granular understanding of audience behaviors and preferences. Enter our digital audience segments, curated from the foundational strengths of our CC360 data set. These segments are primed for precise online targeting and insightful analytics.

MAIDs and HEMs are available at the individual level and IP address at the household level for a true deterministic and multi-view of the consumer. Enhanced with hundreds of deterministic attributes, each audience and profile allows marketers to more seamlessly communicate with their customers and prospects in an individualized and relevant way, fostering meaningful and timely interactions.

Diverse Segments For Pinpoint Targeting‚Äč

Demographics:

Diverse demographics

Gain a broad view of audiences based on age, gender, education, and more.

Home Profiles:

Home Profiles

Understand homeownership patterns, dwelling types, and property-related preferences.

Relocation Insights:

Relocation Insights

Capture the motivations and behaviors of Pre-Movers, Pending Movers, and New Movers.

Digital Footprints:

Digital Footprints

Segment users based on their engagement with various social media platforms.

Demographics:

Diverse demographics

Gain a broad view of audiences based on age, gender, education, and more.

Home Profiles:

Home Profiles

Understand homeownership patterns, dwelling types, and property-related preferences.

Relocation Insights:

Relocation Insights

Capture the motivations and behaviors of Pre-Movers, Pending Movers, and New Movers.

Digital Footprints:

Digital Footprints

Segment users based on their engagement with various social media platforms.

Occupational Groups:

Occupational Groups

From blue collar workers and healthcare professionals to C-level executives, target specific workforce segments.

Consumer Interests:

Consumer Interests

Dive deep into preferences, encompassing apparel, books & magazines, fitness & wellness, home furnishings, and more.

Hobbies & Lifestyle:

Hobbies & Lifestyle

Engage enthusiasts in areas like food & wine, hunting & fishing, sports, and travel.

Our wide array of segments is continually evolving, ensuring that you stay ahead of the curve in your targeting efforts. SMS positions you at the intersection of data precision and digital engagement.

Occupational Groups:

Occupational Groups

From blue collar workers and healthcare professionals to C-level executives, target specific workforce segments.

Consumer Interests:

Consumer Interests

Dive deep into preferences, encompassing apparel, books & magazines, fitness & wellness, home furnishings, and more.

Hobbies & Lifestyle:

Hobbies & Lifestyle

Engage enthusiasts in areas like food & wine, hunting & fishing, sports, and travel.

Our wide array of segments is continually evolving, ensuring that you stay ahead of the curve in your targeting efforts. SMS positions you at the intersection of data precision and digital engagement.

Leverage our taxonomy of over 1,200 segments

Create and activate highly targeted custom segments that speak to your specific audience and meet your targeting needs. We can onboard to any DSP or social media platform.

Our Digital Audiences Are Also Available On:

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