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Data Marketplaces – Unleashing the Power of Data for Marketing
Relying solely on internal data sources often limits the scope and depth of insights that marketers can access. This is where data marketplaces emerge as a game-changing resource, offering a wealth of enriched data that can propel marketing efforts to new heights.
The Power of Data in Automotive Marketing
The automotive industry is witnessing a seismic shift in how it approaches marketing. When it comes to customer acquisition channels, the traditional methods of television commercials and print advertisements are rapidly giving way to a digital-first strategy driven by the power of data.
The Enduring Role of Print in Modern Marketing
Despite the dominance of digital marketing, print continues to play an integral role in multimedia advertising strategies. As Publishers Daily reports, print prospered in 2023 and is projected to perform well in 2024. Print provides unmatched sensory experiences and credibility that digital can’t replicate on its own.
Customer Data Enrichment: Use Cases and Benefits
Customer Data Enrichment (CDE) is a process that enhances raw customer data with additional, pertinent details. Marketers use this strategy to gain a comprehensive understanding of their target customer audience, utilizing various data sources.
The Role of AI in Marketing and Advertising
The power of AI in marketing has a transformative influence. It sharpens data interpretation, strengthens strategic alliances, and aids in evaluating campaign success. The adoption of AI can keep you one step ahead in this tech-savvy era. But getting the most out of AI means having data infrastructure and analytics at the ready.
Data Trends and Predictions for 2024
In the world of marketing, data plays a critical role, serving as the backbone that steers our decisions and strategies. Over the years, data has evolved and expanded, redefining the marketing landscape. We now have access to almost impossibly large amounts of information, from demographic data to real-time user behavior, offering innumerable business opportunities.
The Role of Data in CTV and OTT Advertising
Grasping CTV and OTT advertising requires a thorough understanding of data collection methods, specifically, probabilistic and deterministic strategies. These strategies power popular streaming platforms and influence the ads you encounter.
What is a Data Clean Room and How Does it Work?
In today’s digital age, data security is paramount. From hackers trying to turn personal information into profit to regulators applying new compliance and legal standards to how data is collected and used, every company on earth has a mandate to keep data safe and secure.
The Pros and Cons of Using Deterministic versus Probabilistic Data Sets
Deterministic and probabilistic data both serve essential roles in decision-making processes. Deterministic data provides definitive clarity, whereas probabilistic data manages ambiguity and uncertainty. The choice between the two depends on your unique situation and requirements.
A Guide to Third-Party Data
With third-party data, you’re not simply guessing what your audience might like. Instead, you’re using real data from diverse sources to build a precise profile of your perfect customer. It’s similar to receiving a detailed map that directs you to your customers and their preferences.
New Movers: Unpacking the Marketing Possibilities
It’s no surprise that new movers are a lucrative segment for many businesses. They’re known for spending money — and everyone is in competition to earn their dollars. So why not reach them as soon as they hit their new neighborhood, just as they’re forming their spending habits?
The Power of Data
Businesses start out by making assumptions — about who their customer is, what drives them, what their pain points are, and how they buy. Data provides irrefutable evidence about their customers as well as the specific actions that make up their behavior profile.
Using Matchback Data to Help Improve Digital Campaign Analysis
The matchback technique analyzes your untracked orders — regardless of the source — and, just like it sounds, matches them back to the data source you used to reach them. This allows you to allocate the conversion or sale to the correct digital marketing campaign source.
Tapping into the New Mover Market: Data & Timing Are Key
New mover lists are a hot commodity for marketers looking to acquire new customers and establish brand loyalty when consumers are in buying mode — the perfect environment to create new brand loyalties and high lifetime value relationships.
Data-Driven Marketing: Powerful Strategy Fueled by Facts
When properly planned, tracked and executed, data-driven marketing campaigns are an excellent learning source, providing valuable information for future campaigns. So, if you’re looking to use data to execute smarter campaigns, keep these five best practices in mind…
Putting a Price on Your Customer Data: What’s the True Value of Your House File?
Without a LTV analysis, you risk expensive unintended consequences as you shift your marketing budget between various channels. By understanding — and trusting — your customer data, you can strategize accordingly based on accurate LTV and make more informed marketing decisions.
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