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Customer Data Enrichment: Use Cases and Benefits

Customer Data Enrichment (CDE) is a process that enhances raw customer data with additional, pertinent details. Marketers use this strategy to gain a comprehensive understanding of their target customer audience, utilizing various data sources.

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Artificial intelligence (AI) in marketing

The Role of AI in Marketing and Advertising

The power of AI in marketing has a transformative influence. It sharpens data interpretation, strengthens strategic alliances, and aids in evaluating campaign success. The adoption of AI can keep you one step ahead in this tech-savvy era. But getting the most out of AI means having data infrastructure and analytics at the ready.

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Data Trends and Predictions for 2024

Data Trends and Predictions for 2024

In the world of marketing, data plays a critical role, serving as the backbone that steers our decisions and strategies. Over the years, data has evolved and expanded, redefining the marketing landscape. We now have access to almost impossibly large amounts of information, from demographic data to real-time user behavior, offering innumerable business opportunities.

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The Role of Data in CTV and OTT Advertising

Grasping CTV and OTT advertising requires a thorough understanding of data collection methods, specifically, probabilistic and deterministic strategies. These strategies power popular streaming platforms and influence the ads you encounter.

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What is a Data Clean Room and How Does it Work?

In today’s digital age, data security is paramount. From hackers trying to turn personal information into profit to regulators applying new compliance and legal standards to how data is collected and used, every company on earth has a mandate to keep data safe and secure.

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A guide to third-party data

A Guide to Third-Party Data

With third-party data, you’re not simply guessing what your audience might like. Instead, you’re using real data from diverse sources to build a precise profile of your perfect customer. It’s similar to receiving a detailed map that directs you to your customers and their preferences.

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Family of new movers

New Movers: Unpacking the Marketing Possibilities

It’s no surprise that new movers are a lucrative segment for many businesses. They’re known for spending money — and everyone is in competition to earn their dollars. So why not reach them as soon as they hit their new neighborhood, just as they’re forming their spending habits?

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The Power of Data

Businesses start out by making assumptions — about who their customer is, what drives them, what their pain points are, and how they buy. Data provides irrefutable evidence about their customers as well as the specific actions that make up their behavior profile.

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