The Gold Standard in Data Precision and Versatility

The CC360® Consumer Database

U.S. Individuals
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U.S. Households
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Dates of Birth
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Charitable Donors
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Mail Order Buyers
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U.S. Individuals
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U.S. Households
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Dates of Birth
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Charitable Donors
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Mail Order Buyers
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Unparalleled Data Depth: The CC360® Masterfile

Derived from a diverse spectrum of hundreds of sources—ranging from transactional sources and self-reported surveys to public records, warranty registrations, and contributions from online publishers—the CC360® Masterfile stands as a paragon of data integrity and depth. This Masterfile is deterministic and multi-source verified.

Its robustness not only promotes enhanced targeting capabilities but also powers advanced analytics, in-depth market research, data enrichment, and measurement.  Whether you’re diving into granular audience segments or executing high-level strategy, the CC360® Masterfile is designed to support a multitude of data-centric use cases, positioning SMS as a trusted partner in your data-driven journey.

In-depth Data Attributes for Enhanced Analysis

CC360® data not only boasts rich demographic details and home profiles, but it also extends into nuanced areas such as lifestyle preferences, occupational classifications, and specialized segments. Meticulously curated segments like the pre-mover, pending mover, and new mover categories provide marketers heightened responsiveness and targeting precision.

Playful young Asian family having fun playing at home while mother and daughter tickling father in bed. Family life with love and happiness
Photo of a young woman reading morning news online while her dog standing next to her

Select from these criteria and many more:

Demographics:

Age, Gender, Income, Education, Families with Children

Home Profiles:

Homeowners, Renters, Dwelling Type, Home Value, Pre, Pending, and New Movers

Occupation:

Blue Collar, White Collar, Health Services, Executive and Middle Mgmt., Business Owner

Donors:

Political, Veteran, Animal, Children, Health, The Arts, Donates by Mail

Demographics:

Age, Gender, Income, Education, Families with Children

Home Profiles:

Homeowners, Renters, Dwelling Type, Home Value, Pre-, Pending, and New Movers

Occupation:

Blue Collar, White Collar, Health Services, Executive and Middle Mgmt., Business Owner

Donors:

Political, Veteran, Animal, Children, Health, The Arts, Donates by Mail

Financial:

Credit Card Owners by Type, Lines of Credit, Net Worth

Mail Order Buyers:

Apparel, Children’s Products, Food & Wine, Collectibles, Health & Wellness

Lifestyle Interests:

Books & Reading, Entertainment, Crafts & Hobbies, Sporting, Gaming

Identifiers:

Name, Home Address, Phone, Email, MAID, Hashed Email, and HH IP Address

Financial:

Credit Card Owners by Type, Lines of Credit, Net Worth

Mail Order Buyers:

Apparel, Children’s Products, Food & Wine, Collectibles, Health & Wellness

Lifestyle Interests:

Books & Reading, Entertainment, Crafts & Hobbies, Sporting, Gaming

Identifiers:

Name, Home Address, Phone, Email, MAID, Hashed Email, and HH IP Address

Unwavering Commitment to Data Precision

Every record within our database undergoes rigorous scrutiny. Built at the name and address level, each record is deterministically enhanced with various attributes and further verified through a comprehensive hygiene process monthly, ensuring the utmost reliability and accuracy in the data you leverage.

Versatile Solutions for Advanced Data Operations

CC360® data is not just about depth – it’s also about adaptability.  Through our various partnerships and marketplace presence, we empower organizations to architect smarter data workflows and facilitate seamless interactions. This optimizes the data ingestion process and ensures its effective use, enabling businesses to harness the true potential of their information assets.

Privacy is in Our DNA

At SMS, we recognize the paramount importance of data privacy in today’s digital age. Compliance with all U.S. data protection laws and regulations is one of our highest priorities and always top of mind. We do our best to ensure that every piece of information entrusted to us is treated in accordance with all applicable privacy legislation. By balancing our expertise in data with an unwavering commitment to privacy, we offer businesses the confidence to operate in a data-rich environment without compromising on trust and confidentiality.

The Details On The Data

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