New mover data case studies
The Proof Is In The Results
Cable Service Provider
A large, regional cable service provider was seeking to improve new connect rates in their top service markets. Using prior new mover targeting methods, they were unable to achieve a lift in overall response and connect rates.
Residential Cleaning Service
A well-known residential carpet and floor cleaning company was looking to drive new customer acquisition targeting recent new movers. Using prior targeting methods, they were unable to achieve their desired response rate of .50%.
Home Security Systems
A home security systems provider was facing hurdles in their quest to gain new customers. Their focus was single-family dwelling units, but they were unable to reach new movers before their competitors.
Home Improvement Retailer
A home improvement retailer had a strong online and physical presence but was not effectively targeting new movers. A lack of segmentation based on dwelling type, home value, age, and income was also a hindrance.
Home Goods Cataloger
A home goods cataloger with online presence was looking to drive traffic to their e-commerce site. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition.