Case Study


New Mover Data - Case Study - Nonprofit


A nonprofit organization was challenged with driving membership and donor support to a cause supporting scientific study, conservation, and advocacy for a cleaner environment. After renting outside lists and leveraging co-op databases for several years, they were experiencing list fatigue and needed to find additional data sources to prospect via the direct mail channel. New Mover targeting had never been tested. 


Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, recommended consumers who just moved, as well as donated to environmental causes with age and income targeting.

Mail Frequency: Quarterly
Offer: 20% off Membership Fee and Discounts to Visit Museum and on Educational Books
Offer valid: 60 Days
Mail piece: Personalized Letter with Customized Envelope


Response Rate: 2.5%

Average Donation Value: $25.00

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