Case Study

Home Goods Cataloger

New Mover Data - Case Study - Home Goods Cataloger


A home goods cataloger with online presence was looking to drive traffic to their e-commerce site.  Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition. Additional challenges included the inability to target weekly new movers with age, income, and home value.


Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, with prior address available, was able to identify consumers who have just moved, as well as target by age, high income and home value for enhanced targeting.

Mail Frequency: Monthly
Offer: 20% off any purchase
Offer valid: 3 months
Mail piece: Catalog


Response Rate: 2.14%

Average Order Value: $589.00

ROAS: 16.2

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