CHALLENGE:
A national furniture retailer, with both store and online presence, was looking to drive traffic to both retail stores and their e-commerce site. Using prior targeting methods, they were unable to reach new movers soon enough to appeal to them before the competition. Additional challenges included the inability to target new movers with age and income, carried over from their prior address.
SOLUTION:
Specialists Marketing Services, leveraging its CC360 Weekly New Mover database, with prior address available, was able to identify consumers who have just moved, as well as target millennials with a high income and home value for enhanced targeting.
Mail Frequency: Weekly
Offer: 15% off coupons (full priced items only)
Offer valid: 22 weeks Mail piece: Oversized Postcard