Digital Audiences

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Case Study

Enhancing Programmatic Media Performance with Intent-Based Digital Audiences

The agency was struggling to improve the effectiveness and impact of its programmatic media campaigns for a few clients, missing the mark on audience needs and facing low engagement and minimal conversions. Current audience targeting efforts lacked the precision necessary to reach users with a high likelihood of converting.

James Orleman November 22, 2024
Case Study

Boosting Campaign Performance with Digital Audiences

The retail brand was experiencing challenges in audience development, specifically reaching relevant customers online, leading to low engagement and poor conversion rates across its digital campaigns. In order to drive sales and increase return on ad spend (ROAS) they needed a more precise targeting strategy to better address audience needs.

James Orleman November 22, 2024

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