case studies
The Proof Is In The Results
Enhancing Programmatic Media Performance with Intent-Based Digital Audiences
The agency was struggling to improve the effectiveness and impact of its programmatic media campaigns for a few clients, missing the mark on audience needs and facing low engagement and minimal conversions. Current audience targeting efforts lacked the precision necessary to reach users with a high likelihood of converting.
Expanding Dealership Sales with High-Quality Automotive Targeting Data
The OEM was struggling to drive traffic and leads to its network of automotive retail dealerships. Traditional marketing efforts were missing the target audience, resulting in low foot traffic and limited sales conversion opportunities.
Improving CRM Analytics with Data Enrichment
The retailer’s CRM database lacked key customer insights, making it challenging to segment audiences effectively and successfully personalizing marketing efforts. As a result, their email campaigns did not achieve valuable focus on audience needs and customer engagement initiatives were underperforming.
Boosting Campaign Performance with Digital Audiences
The retail brand was experiencing challenges in audience development, specifically reaching relevant customers online, leading to low engagement and poor conversion rates across its digital campaigns. In order to drive sales and increase return on ad spend (ROAS) they needed a more precise targeting strategy to better address audience needs.
Enhancing Direct Mail Campaign Performance with Audience Targeting
The retailer was experiencing declining results from its direct mail campaigns, with low response rates and minimal in-store traffic. They needed to refine targeting efforts to increase relevance and engagement with their mail offers.
How a Large Regional Cable Provider Boosted Subscriber Growth by Successfully Targeting New Movers
A large, regional cable service provider was seeking to improve new connect rates in their top service markets. Using prior new mover targeting methods, they were unable to achieve a lift in overall response and connect rates.