CLIENT:
A national furniture retail brand
CHALLENGE:
The retail brand was experiencing challenges in audience development, specifically reaching relevant customers online, leading to low engagement and poor conversion rates across its digital campaigns. In order to drive sales and increase return on ad spend (ROAS) they needed a more precise targeting strategy to better address audience needs.
SOLUTION:
The retail brand partnered with SMS to leverage their new mover list and other detailed behavioral and interest-based segments. By creating customized audience segments, the brand was able to target users who demonstrated interest and high affinity for their products.
RESULTS:
Significant increase in CTR: The use of tailored digital audience-based marketing resulted in more relevant ads, significantly increasing click-through rates.
Significant lift in conversions: Targeting high-intent consumers via omni channel engagement led to a measurable increase in sales, both online and in-store.
Overall improvement in ROAS: By reaching the right audiences the brand maximized its ad spend efficiency, achieving a substantial improvement in return on ad spend.
By integrating digital audiences, the retail brand was able to enhance the precision of its campaigns, leading to higher engagement, more conversions, and an overall boost in campaign performance.