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For over three decades, Specialists Marketing Services has been at the forefront of data innovation, empowering leading brands to unearth untapped audiences and navigate marketing channels with unparalleled efficiency and effectiveness. Our core strength lies in the depth of our advanced knowledge and expertise, a testament to our enduring market relevance.
While direct mail once dominated the marketing sphere, today’s landscape is enriched with diverse channels. We leverage deep data intelligence to amplify your reach across digital display, social, and email platforms, ensuring precision targeting and maximized engagement.
Coupled with our Partnership Marketing solutions, SMS is a trusted partner for organizations throughout the enterprise.
Our true differentiator? The profound expertise of our seasoned team. Collaborating closely with you, we ensure strategies are not only effective but also tailored, meeting acquisition and retention objectives with unmatched efficiency. Simplifying complexity — that’s the essence of our expertise.
Those that see data as an essential competitive advantage choose SMS.
Specialists Marketing Services is backed by Kinderhook Industries, LLC, a private investment firm that manages over $2.0 billion of committed capital.
Senior Vice President
Business Development
Anna works directly with brands, agencies, and ad-tech partners in utilizing data and data services in the most effective way possible, making her an invaluable asset to her clients. She has also been heavily involved in the creation of many valuable data partnerships, which have been instrumental in driving success for the company.
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Associate VP
Partnership Marketing
Dawn's expertise in business acquisition and account management, paired with her drive to succeed, brought her to her current role working with top accounts. She has extensive knowledge in various insert media channels, and her passion for building strong relationships and ensuring that client needs are met is a testament to her exceptional work ethic and professionalism.
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Executive VP
Information Technology
James is an incredibly valuable team member whose expertise and knowledge in IT operations and data fulfillment services is unparalleled and has allowed our company to operate at the highest level possible. Through his hard work and dedication, he ensures that all of our technological needs are met in a timely and efficient manner.
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Chief Operating Officer
Data Solutions
Joanne Adams is the Chief Operating Officer (COO) of the Data Division, where she spearheads driving operational excellence and aligning data strategies with company-wide goals. Under her leadership, the division consistently delivers client-centric solutions while maintaining rigorous oversight of privacy and compliance across all operations. Joanne’s forward thinking continues to drive the company’s growth and success in the dynamic and evolving marketing and data landscape.
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Vice President
Partnership Marketing
Julie's vast experience and knowledge in the multi-titled apparel and home décor industries make her a valuable asset for any brand looking to expand its reach through insert media. She is a true team player who collaborates closely with her clients to ensure their needs are met and their expectations are exceeded.
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Vice President
Business Development
A highly skilled and experienced professional, Kathy has an exceptional track record in new business development and strategic partnerships. Her wealth of experience comes from working with a wide range of clients, including some of the most prestigious brands in the industry. Kathy's unique combination of strategic vision and tactical expertise makes her a true asset to our team and to her clients' success.
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Chairman
SMS Corporate
Lon is an esteemed industry veteran, boasting an impressive professional background spanning over four decades within the direct marketing field. He has built a reputation as a trusted partner to numerous industry veterans and leaders and takes pride in ensuring that SMS continuously provides superior quality service to our clients and partners.
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Executive VP
Partnership Marketing
Melissa's experience in media buying and new business development is extensive and varied. She leads the Partnership Marketing team, focused on both maintaining and expanding upon the existing client base while developing new revenue streams by leveraging her exceptional knowledge of the industry.
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Executive VP
Market Expansion
Randi is a highly experienced professional in the advertising and marketing industries. She has worked with clients across various sectors, providing them with unique and creative solutions to meet their needs. Her dedication to the field is evident in the exemplary results she delivers.
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Associate VP
Partnership Marketing
Nancy has amassed an extensive background in the insert media and instatement industry. Her unparalleled skills are evidenced in her ability to recognize opportunities for expansion and growth on both sides of the business. Whether by leveraging her extensive network of contacts or by exploring the untapped potential in new markets, she consistently delivers results that exceed her clients' expectations.
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Vice President
HR & SMS Corporate
Nicole is an accomplished and experienced HR professional with expertise in benefits, payroll, and employment law compliance. As an operations specialist, Nicole brings a unique perspective to her role, working diligently to oversee and manage various functions integral to corporate success.
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Chief Financial Officer
SMS Corporate
Nora is an accomplished professional who has devoted more than thirty years of her life to the finance and operations industry. With her exceptional aptitude and unwavering dedication to her work, she ensures that our team operates smoothly and with financial confidence. Nora is solely responsible for overseeing all financial functions of the company, ensuring financial stability for SMS.
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Director
Partnership Marketing
Pam is an essential part of the Partnership Marketing team, bringing her diverse skill set to the table. Not only is she responsible for the creative and print production aspects of the team’s projects, but she also has a talent for network and database administration. In short, Pam is a truly invaluable member of the team, whose dedication and expertise are vital to its success.
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