For over three decades, Specialists Marketing Services has been at the forefront of data innovation, empowering leading brands to unearth untapped audiences and navigate marketing channels with unparalleled efficiency and effectiveness. Our core strength lies in the depth of our advanced knowledge and expertise, a testament to our enduring market relevance.
While direct mail once dominated the marketing sphere, today’s landscape is enriched with diverse channels. We leverage deep data intelligence to amplify your reach across digital display, social, and email platforms, ensuring precision targeting and maximized engagement.
Coupled with our Partnership Marketing solutions, SMS is a trusted partner for organizations throughout the enterprise.
Our true differentiator? The profound expertise of our seasoned team. Collaborating closely with you, we ensure strategies are not only effective but also tailored, meeting acquisition and retention objectives with unmatched efficiency. Simplifying complexity — that’s the essence of our expertise.
Those that see data as an essential competitive advantage choose SMS.
Specialists Marketing Services is backed by Kinderhook Industries, LLC, a private investment firm that manages over $2.0 billion of committed capital.
Chairman
SMS Corporate
Lon is an esteemed industry veteran, boasting an impressive professional background spanning over four decades within the direct marketing field. He has built a reputation as a trusted partner to numerous industry veterans and leaders and takes pride in ensuring that SMS continuously provides superior quality service to our clients and partners.
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Chief Financial Officer
SMS Corporate
Nora is an accomplished professional who has devoted more than thirty years of her life to the finance and operations industry. With her exceptional aptitude and unwavering dedication to her work, she ensures that our team operates smoothly and with financial confidence. Nora is solely responsible for overseeing all financial functions of the company, ensuring financial stability for SMS.
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Chief Operating Officer
Data Solutions
Joanne drives operational excellence, strategic data initiatives, and revenue growth as the COO of our Data Division. She plays a pivotal role in aligning data strategies with company-wide goals while ensuring rigorous oversight of privacy and compliance across all operations. In addition to her operational expertise, Joanne works directly with brands, agencies, and ad tech partners to maximize the efficiency and impact of data-driven solutions. Her deep industry knowledge and hands-on approach make her an invaluable asset to clients, helping them navigate the complexities of data utilization. She is also responsible for driving valuable data partnerships, further expanding the company’s reach and influence in the evolving marketing and data landscape.
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Executive VP
Partnership Marketing
Melissa's experience in media buying and new business development is extensive and varied. She leads the Partnership Marketing team, focused on both maintaining and expanding upon the existing client base while developing new revenue streams by leveraging her exceptional knowledge of the industry.
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Executive VP
Information Technology
James is an incredibly valuable team member whose expertise and knowledge in IT operations and data fulfillment services is unparalleled and has allowed our company to operate at the highest level possible. Through his hard work and dedication, he ensures that all of our technological needs are met in a timely and efficient manner.
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Vice President
HR & SMS Corporate
Nicole is an accomplished and experienced HR professional with expertise in benefits, payroll, and employment law compliance. As an operations specialist, Nicole brings a unique perspective to her role, working diligently to oversee and manage various functions integral to corporate success.
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