CLIENT:
A full-service digital marketing agency
CHALLENGE:
The agency was struggling to improve the effectiveness and impact of its programmatic media campaigns for a few clients, missing the mark on audience needs and facing low engagement and minimal conversions. Current audience targeting efforts lacked the precision necessary to reach users with a high likelihood of converting.
SOLUTION:
The agency integrated intent-based digital audiences into its multi-channel strategy, including programmatic media. The audience development was built on consumer behavior analysis and intent, such as search behavior, content consumption, and purchase history. By targeting users actively showing interest in relevant products, the agency was able to optimize their media buying efforts.
RESULTS:
Increase in CTR: Intent-based audiences significantly improved engagement, driving an increased number of users to interact with the ads.
Higher conversion rates: The focused targeting led to a substantial lift in conversions, as ads reached the intended audience of users further down the purchasing funnel.
Reduction in CPA: The agency was able to lower cost-per-acquisition by targeting consumers who were more likely to convert, increasing the overall efficiency of the campaigns.
By leveraging SMS intent-based digital audiences, the agency transformed its programmatic media efforts, resulting in higher engagement, stronger conversions, and more efficient media spend.