CLIENT:
A global automotive OEM
CHALLENGE:
The OEM was struggling to drive traffic and leads to its network of automotive retail dealerships. Traditional marketing efforts were missing the target audience, resulting in low foot traffic and limited sales conversion opportunities.
SOLUTION:
Utilizing the effectiveness of our automotive lead generation strategy, including auto data and marketing solutions, SMS was able to help this OEM refine its car dealership marketing efforts. By using data on in-market shoppers, vehicle preferences, and purchasing behaviors, they created geo-focused automotive email marketing campaigns aimed at consumers actively searching for new vehicles in the areas surrounding their dealerships.
RESULTS:
Increase in dealership foot traffic: Targeted mailing lists produced campaigns that attracted more qualified buyers to local dealerships.
Higher lead-to-sale conversion rate: The OEM saw a significant improvement in converting dealership visits into consumers purchasing vehicles.
Boost in overall dealership sales: The combination of high-quality data and targeted outreach drove stronger sales performance across the dealership network.
By utilizing high-quality automotive targeting data, the OEM strengthened its dealership marketing strategy, resulting in increased traffic, better lead quality, and higher sales conversions.