America's Test Kitchen Masterfile
Counts Through:
 
07/31/2022
Next Update:
 
09/05/2022
Direct Mail Sold/Online
100Direct to Publisher
SOURCE:
 
GENDER:
 
61Female
26Male
DEMOGRAPHICS:
 
Average Age 45
Average Income $75,000
88College Educated
68Own their Home
UNIT OF SALE
 
$24.95
MINIMUM ORDER:
 
8,000
UPDATES:
 
Monthly
NET NAME ARRANGEMENTS:
 
Net 85%   R/C $8.00/M   Minimum 50,000
TERMS AND CONDITIONS:
 
Orders cancelled post merge or on/after mail date require 
payment in fullOrders cancelled before mail date will be 
subject to a $100/F cancellation fee, $15/M Running 
Charges and applicable selection charges i.eenhanced 
selections and applicable shipping/media fees.
For detailed recommendations, please contact:
Mary Ann Montalbano x2204; maryamon@sms-inc.com
For counts, usage and orders, please contact:
Judy Clancy x2214; JudyCla@sms-inc.com
Total Universe
$100.00/M
2,153,244
1 Month Subscribers/Buyers
$100.00/M
$10.00/M
52,649
3 Month Subscribers/Buyers
$100.00/M
$5.00/M
220,258
Active Subscribers/Buyers
$100.00/M
2,153,244
Active Book Buyers
$110.00/M
1,515,434
Total Expires
$75.00/M
3,121,251
Active Candian Subscribers
$130.00/M
6,949
Special Fundraiser Rate
$75.00/M
Competitive Mailer Rate
$100.00/M
$25.00/M
SEGMENTS:
America's Test Kitchen Masterfile is comprised of subscribers and buyers 
fromCook's Illustrated Magazine, Cook's Country Magazine, Cook's 
Illustrated and Cook's Country Book Buyers, and online subscribers to 
ATK, Cook's Illustrated and Cook's Country Online.
 
This is a must test for all cooking, kitchenware, home furnishing, 
gardening, publishing, credit, fundraising and general merchandise offers!
 
3,000 name minimum applies on all reuse orders.
PROFILE:
SELECTIONS:
$7.00/M
COA
$15.00/M
Enhancement
$7.00/M
Gender
$7.00/M
Paid
$7.00/M
Renewals
$8.00/M
Scf/State/Zip
$5.00/M
Zip 4
ADDRESSING:
E-mail
$55.00/F
FTP
$80.00/F
Key Coding
$1.50/M
 
777 Terrace Avenue, Suite 401  Hasbrouck Heights  NJ 07604  201-865-5800  www.sms-inc.com