America's Test Kitchen Masterfile
Counts Through:
 
07/31/2022
Next Update:
 
09/05/2022
Direct Mail Sold/Online
100% Direct to Publisher
SOURCE:
 
GENDER:
 
61% Female
26% Male
DEMOGRAPHICS:
 
Average Age - 45
Average Income - $75,000
88% College Educated
68% Own their Home
UNIT OF SALE: 
 
$24.95
MINIMUM ORDER:
 
8,000
UPDATES:
 
Monthly
NET NAME ARRANGEMENTS:
 
Net 85%   R/C $8.00/M   Minimum 50,000
TERMS AND CONDITIONS:
 
Orders cancelled post merge or on/after mail date require 
payment in full. Orders cancelled before mail date will be 
subject to a $100/F cancellation fee, $15/M Running 
Charges and applicable selection charges i.e. enhanced 
selections and applicable shipping/media fees.
For detailed recommendations, please contact:
Mary Ann Montalbano x2204; maryamon@sms-inc.com
For counts, usage and orders, please contact:
Judy Clancy x2214; JudyCla@sms-inc.com
Total Universe
$100.00/M
2,153,244
1 Month Subscribers/Buyers
$100.00/M
$10.00/M
52,649
3 Month Subscribers/Buyers
$100.00/M
$5.00/M
220,258
Active Subscribers/Buyers
$100.00/M
2,153,244
Active Book Buyers
$110.00/M
1,515,434
Total Expires
$75.00/M
3,121,251
Active Candian Subscribers
$130.00/M
6,949
Special Fundraiser Rate
$75.00/M
Competitive Mailer Rate
$100.00/M
$25.00/M
SEGMENTS:
America's Test Kitchen Masterfile is comprised of subscribers and buyers 
from: Cook's Illustrated Magazine, Cook's Country Magazine, Cook's 
Illustrated and Cook's Country Book Buyers, and online subscribers to 
ATK, Cook's Illustrated and Cook's Country Online.
 
This is a must test for all cooking, kitchenware, home furnishing, 
gardening, publishing, credit, fundraising and general merchandise offers!
 
3,000 name minimum applies on all reuse orders.
PROFILE:
SELECTIONS:
$7.00/M
COA
$15.00/M
Enhancement
$7.00/M
Gender
$7.00/M
Paid
$7.00/M
Renewals
$8.00/M
Scf/State/Zip
$5.00/M
Zip + 4
ADDRESSING:
E-mail
$55.00/F
FTP
$80.00/F
Key Coding
$1.50/M
 
777 Terrace Avenue, Suite 401  Hasbrouck Heights  NJ 07604  201-865-5800  www.sms-inc.com