Banco Nuevo Spanish Speaking Credit Card 
Activations
Transactional Data
SOURCE:
 
MINIMUM ORDER:
 
7,500
UPDATES:
 
Monthly
TERMS AND CONDITIONS:
 
Orders canceled after mail date will be at full rental rate
Orders canceled prior to mail date, will be subject to a 
$250 flat cancellation fee, $10/M run charges and 
applicable material, processing and shipping fees.
For detailed recommendations, please contact:
Judy Clancy x2214; JudyCla@sms-inc.com
Total Spanish Speaking
$85.00/M
2,281,154
L1M Spanish Speaking Bank card 
holders
$10.00/M
211,218
L1M Spanish Speaking Retail card 
holders
$10.00/M
183,567
L1M Hispanic Bank card holders
$10.00/M
294,109
L1M Hispanic Retail card holders
$10.00/M
253,101
SEGMENTS:
BANCO NUEVO SPANISH SPEAKING CREDIT CARD ACTIVATIONS is 
your complete source for reaching millions of Spanish speaking 
consumers who have activated a new credit card.  Sourced from 
transactional data, these Spanish speaking credit card users represents a 
super opportunity for marketers looking to reach this perfect audience of 
big spending, credit worthy direct mail prospects.
 
Hispanics are a powerful, growing force in today's national economy, 
growing in size and buying power.  These Spanish speaking consumers 
will prove to be an outstanding audience for all kinds of offers, including 
books, electronics, computer supplies, apparel, gifts, collectibles, event 
tickets, fund-raisers, credit cards, insurance and more!
PROFILE:
SELECTIONS:
$8.00/M
Gender
$10.00/M
Hotline
$8.00/M
Retail Card
$8.00/M
Bank Card
$8.00/M
State
$8.00/M
Scf
$8.00/M
Zip
ADDRESSING:
Email/FTP
$75.00/F
 
777 Terrace Avenue, Suite 401  Hasbrouck Heights  NJ 07604  201-865-5800  www.sms-inc.com