Counts Through:
 
07/31/2022
Next Update:
 
09/05/2022
DTP  83%   DMS  82%
Paid  100%
SOURCE:
 
GENDER:
 
84Female
11Male
DEMOGRAPHICS:
 
Median Age 42
Median Income $60,000
Median Home Value $313,800
Own a Home 63%
Married 76%
UNIT OF SALE
 
$19.97
MINIMUM ORDER:
 
10,000
UPDATES:
 
Monthly
NET NAME ARRANGEMENTS:
 
Net 85%   R/C $8.50/M   Minimum 50,000
TERMS AND CONDITIONS:
 
BROKER AGENCY COMMISSION 15
CANCELLED ORDERSOrders cancelled after mail date 
require payment in fullOrders Cancelled before mail date 
will be subject to a $100/F Cancellation fee, $15/M Run 
Charges and applicable selection charges (enhanced 
selects), and applicable Shipping/Media fees.
For detailed recommendations, please contact:
Vic D'amico x2116; vicdam@sms-inc.com
For counts, usage and orders, please contact:
Judy Clancy x2214; JudyCla@sms-inc.com
Active Subscribers
$115.00/M
74,578
3 Month Hotline Subscribers
$115.00/M
$12.00/M
7,405
6 Month Hotline Subscribers
$115.00/M
$9.00/M
15,833
12 Mos COA Subscribers
$115.00/M
5,700
Expires
$75.00/M
Catalog Rate
$85.00/M
Fundraising Rate
$80.00/M
SEGMENTS:
Published by Dotdash Meredith, Do It Yourself Magazine® gives readers 
time and money-saving help for all remodeling, decorating, and outdoor 
living projects
 
When home improvement enthusiasts seek ideas and inspiration, they 
find it within the pages of the monthly DO IT YOURSELF magazine.  DO 
IT YOURSELF contains tips and suggestions on how to spruce up the 
garden, use paper, paint, and fabric creatively, and decorate or renovate 
a favorite corner of the houseReaders enjoy the eye-catching 
photography and detailed, step-by-step instructions that accompany each 
article.  Mostly women, this audience is attracted to family and home 
offers.
 
These high-quality do-it-yourselfers respond to offers forCrafts, 
Gardening and Outdoor, Gifts, Home Furnishings and Décor, Kitchen and 
Culinary, Lifestyle and Shelter Publications, and Tools and Building 
Supplies.
PROFILE:
SELECTIONS:
$10.00/M
State/SCF/Zip
$15.00/M
ZIP SELECT (or more areas)
$12.00/M
DTP/DMS
$12.00/M
Paid
$9.00/M
Gender
$16.00/M
Age
$16.00/M
Income
$16.00/M
Engagement Scores/Lifestyle Interests
$10.00/M
3rd Party Blow-in
$3.50/M
Keycoding
ADDRESSING:
E-Mail/FTP
$65.00/F
 
777 Terrace Avenue, Suite 401  Hasbrouck Heights  NJ 07604  201-865-5800  www.sms-inc.com