Counts Through:
 
08/26/2019
Next Update:
 
10/09/2019
Direct Mail Sold
SOURCE:
 
GENDER:
 
Male:19
Female78%
DEMOGRAPHICS:
 
Average Age65
Average Income$40,000
UNIT OF SALE
 
Average:$36.00
MINIMUM ORDER:
 
10,000
UPDATES:
 
Monthly
NET NAME ARRANGEMENTS:
 
Net 85%   R/C $10.00/M   Minimum 50,000
TERMS AND CONDITIONS:
 
REUSES 3,000 Minimum apply.
 
Orders canceled post merge or on/after mail date require 
payment in full.  Orders canceled before mail date will be 
subject to a $100/flat cancellation fee, $15/M Running 
Charges and applicable selection charges i.eenhanced 
selections and applicable shipping/media fees.
For detailed recommendations, please contact:
Theresa Horn x2619; thhorn@sms-inc.com
Vic D'amico x2116; vicdam@sms-inc.com
For counts, usage and orders, please contact:
Linda Ebenhack x2213; lindaebe@sms-inc.com
Total Buyers
$105.00/M
722,636
Last 12 Month Buyers
$105.00/M
257,514
Last 6 Month Buyers
$105.00/M
$5.00/M
144,828
Last 3 Month Buyers
$105.00/M
$10.00/M
72,590
Monthly Buyers
$105.00/M
$15.00/M
21,601
Fundraiser/Publisher Rate
$75.00/M
SEGMENTS:
Since 1947, Easy Comforts has been a leading source of household 
goodsGet in touch with responsive females, who are purchasing 
value-priced health and personal care merchandise for a healthy daily 
living and mobilityCustomers are females, age 65with a household 
income from $40-$65K
 
With the EASY COMFORTS list, marketers will have access to an 
incredibly powerful audience of highly responsive direct mail buyers
Reach family oriented women, age 65with a household income from 
$40,000 $65,000.  They are buying for themselves, a family member, 
loved one, or a friendThese products are designed to ease them through 
difficult times and situations that also provide comfortable solutionsWhen 
life presents a physical challenge, Easy Comforts is there to help them get 
through those times so they can enjoy better ones!
 
When mailing, rest assured the EASY COMFORTS list of proven direct 
mail shoppers will be extremely responsive to a wide array of offers 
ranging from beauty products, health supplements, gifts, general 
merchandise, fundraising, gardening, apparel, personalized items, 
subscriptions, travel, sale items, pets, credit cards, insurance and  more!
PROFILE:
SELECTIONS:
$38.00/M
$100Buyers
$33.00/M
$75Buyers
$28.00/M
$50Buyers
$18.00/M
$30+
$12.00/M
Age Income
$8.00/M
Dollar Type (AP/LP)
$12.00/M
Credit Card/Cash Buyers
$8.00/M
Gender
$12.00/M
Internet Buyers
$12.00/M
Multi Buyers
$10.00/M
SCF/State/Zip
$5.00/M
Key Coding
ADDRESSING:
FTP
$75.00/F
EMAIL
$75.00/F
 
777 Terrace Avenue, Suite 401  Hasbrouck Heights  NJ 07604  201-865-5800  www.sms-inc.com