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Derived from a diverse spectrum of hundreds of sources—ranging from transactional sources and self-reported surveys to public records, warranty registrations, and contributions from online publishers—the CC360® Masterfile stands as a paragon of data integrity and depth. This Masterfile is deterministic and multi-source verified.
Its robustness not only promotes enhanced targeting capabilities but also powers advanced analytics, in-depth market research, data enrichment, and measurement. Whether you’re diving into granular audience segments or executing high-level strategy, the CC360® Masterfile is designed to support a multitude of data-centric use cases, positioning SMS as a trusted partner in your data-driven journey.
CC360® data not only boasts rich demographic details and home profiles, but it also extends into nuanced areas such as lifestyle preferences, occupational classifications, and specialized segments. Meticulously curated segments like the pre-mover, pending mover, and new mover categories provide marketers heightened responsiveness and targeting precision.
Age, Gender, Income, Education, Families with Children
Homeowners, Renters, Dwelling Type, Home Value, Pre, Pending, and New Movers
Blue Collar, White Collar, Health Services, Executive and Middle Mgmt., Business Owner
Political, Veteran, Animal, Children, Health, The Arts, Donates by Mail
Age, Gender, Income, Education, Families with Children
Homeowners, Renters, Dwelling Type, Home Value, Pre-, Pending, and New Movers
Blue Collar, White Collar, Health Services, Executive and Middle Mgmt., Business Owner
Political, Veteran, Animal, Children, Health, The Arts, Donates by Mail
Credit Card Owners by Type, Lines of Credit, Net Worth
Apparel, Children’s Products, Food & Wine, Collectibles, Health & Wellness
Books & Reading, Entertainment, Crafts & Hobbies, Sporting, Gaming
Name, Home Address, Phone, Email, MAID, Hashed Email, and HH IP Address
Credit Card Owners by Type, Lines of Credit, Net Worth
Apparel, Children’s Products, Food & Wine, Collectibles, Health & Wellness
Books & Reading, Entertainment, Crafts & Hobbies, Sporting, Gaming
Name, Home Address, Phone, Email, MAID, Hashed Email, and HH IP Address
Every record within our database undergoes rigorous scrutiny. Built at the name and address level, each record is deterministically enhanced with various attributes and further verified through a comprehensive hygiene process monthly, ensuring the utmost reliability and accuracy in the data you leverage.
CC360® data is not just about depth – it’s also about adaptability. Through our various partnerships and marketplace presence, we empower organizations to architect smarter data workflows and facilitate seamless interactions. This optimizes the data ingestion process and ensures its effective use, enabling businesses to harness the true potential of their information assets.
At SMS, we recognize the paramount importance of data privacy in today’s digital age. Compliance with all U.S. data protection laws and regulations is one of our highest priorities and always top of mind. We do our best to ensure that every piece of information entrusted to us is treated in accordance with all applicable privacy legislation. By balancing our expertise in data with an unwavering commitment to privacy, we offer businesses the confidence to operate in a data-rich environment without compromising on trust and confidentiality.
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